“liberate yourself” – Identity

“liberate yourself” – Identity

Aesthetically, the black-and-white outsole design of CCILU’s Horizon collection bears the legendary “ICHIMATSU MOYO” pattern, an elite black-and-white fashion symbol in the Golden Age of Japanese history. For this mnemonic, Propeller5 drew on the Japanese notion...
Motion Pictures – PR

Motion Pictures – PR

A Reasonable Request from Andrew Laurich on Vimeo. Yes, we handled PR for Andrew Laurich’s subversive short, A Reasonable Request, which Short of the Week called “as filthy as it is darkly hilarious.” The film was named “Today’s Best Short” by Digg, ranked...
BEARPAW Footwear

BEARPAW Footwear

BEARPAW Footwear What began as a catalogue shoot for BEARPAW led to the creation of a YouTube channel for the brand, attracting guests like reality competition stars Rachel Reilly (The Amazing Race, Big Brother) and Karina Smirnoff (DWTS). The idea was to personalize...