In 2015, we created an online campaign establishing fledgling East Coast distillery Manatawny Still Works.

Set in a comedy club, “Great Moments Come in Small Batches” does more than show how a moment of Zen could make the difference between having a killer set or going down in flames. “The universal message is that sometimes you have to take a deep breath – and a sip of small batch whiskey – and let the moment create itself,” explains Propeller5 CCO Hersh, who co-wrote the piece with CMO Justo Diaz and produced it via his YES, BRAND comedy banner.

“It was time for us to put out a brand video, something that truly represents our personality and commitment to handcrafted spirits,” said Randy McKinley – VP Sales & Marketing, Manatawny Still Works. “Hersh, Justo and I go way back to my days in the footwear industry, so it’s especially gratifying that we could do this together.”