WE ARE BRAND STORYTELLERS
Propeller 5 is a brand storytelling firm delivering strategy and creative solutions. We are fluent in modern marketing, yet we recognize that the true instrument of effectiveness is ingenuity. We hand craft and execute our campaigns with one goal in mind: furthering the brand-consumer relationship. If we have a “secret sauce,” it’s the ability to tell your story across all platforms, establishing a meaningful engagement between you and your audience. Our enthusiasm fuels this adventure, and it is contagious.
THE “5TH PROPELLER”
Whether you are a challenger brand or the market leader, you need four things – product, acumen, your team and your passion – to soar above the competition. A strong creative strategy is the fifth propeller that drives you into the stratosphere. Our team has worked together for more than a decade, bringing fashion, entertainment and more to consumers all over the world; at the same time, our diverse interests and pursuits make us so much more than the sum of our parts.
THERE IS POWER IN LEADING BY EXAMPLE
The Propeller 5 Leadership Team brings a unique perspective to the branded arena. We didn’t come up through the agency system; we cut our teeth as entrepreneurs in retail, technology, law, entertainment, commercial production and, of course, marketing. This 30-year boot camp armed us with a profound appreciation of the journey from small business to big business. It also made us experts in real world branding.
As co-founder of iconic indie retailer Sportie LA, Isack has spent 30 years introducing some of the most innovative brands in the history of modern footwear to the North American market.
Isack opened Sportie LA’s flagship store in 1985 with his sister, Orna Amzaleg, while earning his BA in History at UCLA. He continued to build Sportie LA while attending University of California, Hastings College of Law, where he received his JD. At Northwestern University, Isack pursued his MSJ and was published in various newspapers. In 1995, he established the Law Offices of Fadlon & Rozio with future Propeller 5 COO Zack Rozio.
In 2006, Isack formed the company’s media arm, Sportie LA Media. SLAM boasts a decade of digital marketing experience, launching new brands and products across a wide spectrum of channels. When Search Engine Optimization (SEO) was in its infancy, Sportie LA was garnering powerful positions on Google for brands such as New Balance, PUMA, Reebok, PF Flyers and others. Sportie LA’s west coast roots allow our team to take full advantage of seeding product within the tastemaker and celebrity communities via strategic gifting suites and events.
In 2015, Footwear News listed Sportie LA among the “Top 10 Independent Retailers to Know Now”. A decade earlier, the same venerable trade named the store “Independent Retailer of the Year,” and – in various years – “Top Independent Store” and counted Isack among the “Top 100 Most Powerful in the Footwear Industry”. That’s momentum. In 2016, the City of LA formally commemorated Sportie LA’s 30 years in business. Sportie LA’s story runs parallel to the connection Isack has forged with his hometown of Los Angeles. Formerly on the Board of Directors of UCLA Hillel, Isack now sits on the Board of Directors of the Melrose Improvement District and Sephardic Educational Center.
Hersh Rephun served as a publicist for some of the most high-profile and awarded commercial directors and production companies in the world, before diving headlong into standup, and emerging as a public speaker and podcaster bridging the worlds of comedy and advertising.
Hersh’s career spans two decades as a writer and creator of multi-platform content, marketing and PR campaigns for a diverse clientele. His production and postproduction clients, including Jason Reitman (Juno, Up in the Air), Theodore Melfi (Hidden Figures, St. Vincent), the Anonymous Content roster, Union Editorial and Union Entertainment Group, have been honored with every major industry award, from Oscars to Cannes Gold Lions, the Palme d’Or, Grand Prix, AICP, DGA, Clio and One Show. He has helped challenger brands like BEARPAW become market players, and leads North American creative for Ccilu International, an award-winning footwear brand sold in 60 countries and now in the US.
In 2016, Hersh oversaw PR for Andrew Laurich’s subversive short, A Reasonable Request, which was named “Today’s Best Short” by Digg, ranked among VICE’s “Top 10 Shorts of the Year,” shortlisted for Vimeo’s “Best Videos of the Year,” and bears the rare distinction of screening at both SxSW and Sundance.
Hersh’s background in advertising and promotion, paired with comedy chops earned at standup gigs across the country (The Comedy Store, Comic Strip Live, Funny Bone, Comedy Cellar…), and screenwriting credits on cult films featuring spaceships, bikinis and Bruce Campbell (Assault on Dome 4), led to the creation of YES, BRAND: The Podcast, which Hersh describes as “equal parts laughter and self-help.” His diverse guest list includes Birkenstock Americas CEO David Kahan, author and Forbes contributor Jonathan David Lewis (Brand vs. Wild), and filmmaker DeMane Davis (OWN’s Queen Sugar).
“SMITHEREENS,” a comedy pilot written by Hersh, was a Best Screenplay finalist at the LA Comedy Fest and Beverly Hills Film Fest. In 2016, “SMITHEREENS” was presented in a live reading at the Comedy Film & Screenplay Festival.
When not helping brands achieve added lift via Propeller 5, Hersh appears nationally and internationally as a host, moderator and performer.