by Editorial Staff | Jan 10, 2017
Aesthetically, the black-and-white outsole design of CCILU’s Horizon collection bears the legendary “ICHIMATSU MOYO” pattern, an elite black-and-white fashion symbol in the Golden Age of Japanese history. For this mnemonic, Propeller5 drew on the Japanese notion...
by Editorial Staff | Jan 9, 2017
In 2015, we created an online campaign establishing fledgling East Coast distillery Manatawny Still Works. Set in a comedy club, “Great Moments Come in Small Batches” does more than show how a moment of Zen could make the difference between having a killer set or...
by Editorial Staff | Jan 8, 2017
A Reasonable Request from Andrew Laurich on Vimeo. Yes, we handled PR for Andrew Laurich’s subversive short, A Reasonable Request, which Short of the Week called “as filthy as it is darkly hilarious.” The film was named “Today’s Best Short” by Digg, ranked...
by Editorial Staff | Jan 7, 2017
There is no “secret sauce” when it comes to executing a successful social media campaign. There is, however, a way to measure ROI. Sometimes, success is discernible by your client winning a million bucks. Such was the case with Scott Zabielski’s “Middle...
by Editorial Staff | Jan 5, 2017
BEARPAW Footwear What began as a catalogue shoot for BEARPAW led to the creation of a YouTube channel for the brand, attracting guests like reality competition stars Rachel Reilly (The Amazing Race, Big Brother) and Karina Smirnoff (DWTS). The idea was to personalize...
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