by Editorial Staff | Mar 31, 2022
In 2021, Propeller 5’s Hersh Rephun led creative for the launch of The KOSHER Brand, a streetwear brand devoted to kindness, inclusivity, and equity. The project spanned brand identity, strategy, messaging, copy, social media, and outdoor advertising (multiple...
by Alexandra Thomas | Jan 21, 2020
Where2Next? Mephisto Shot on location in Hong Kong, the campaign appeals to a millennial demographic – slightly younger than Mephisto’s typical audience. Directed by Oleg Cricket of Avenoir Films, the project even features some light parkour as our protagonists...
by Alexandra Thomas | Jan 14, 2020
Destination: Flip Flop Shops When Tom Romeo (founder, BEARPAW Footwear), acquired the Flip Flop Shops franchise in 2019, he immediately turned to Propeller 5 to reenvision the franchise’s culture, and to build a new bridge between FFS and its franchisees. P5...
by Alexandra Thomas | Dec 17, 2019
#IAMNOJOKE Anti-Bullying Concert at the Sunset Marquis P5 began its relationship with singer/songwriter Andrew Cole (hit song Colourblind) in 2018, when we brought Andrew, George Pajon Jr. of the Black Eyed Peas, and world-renowned violinist Koi Anunta in to perform...
by Editorial Staff | Jul 15, 2019
VIBEFEST @ Coachella 2019 OK. Maybe it’s the other way around. Regardless, there’s no denying that Propeller 5’s inaugural VIBEFEST provided a fun, festive and engaging opportunity for attendees to learn about these innovative brands and go home with...
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