In 2021, Propeller 5’s Hersh Rephun led creative for the launch of The KOSHER Brand, a streetwear brand devoted to kindness, inclusivity, and equity. The project spanned brand identity, strategy, messaging, copy, social media, and outdoor advertising (multiple billboards in the LA area). Hersh’s team included directors, designers, web developers, editors, photographers, recording artists, street artists, comedians, and actors to create a host of content. Together, this consortium established an image and set a tone for this brand. P5 is now launching the nonprofit arm of the brand, The Keep it Kosher Project, under the auspices of Creative Visions Foundation. In partnership with the LA #FameYard and its curator, Eddie Donaldson, Propeller 5 created a multimedia series for The KOSHER Brand, blending peace, love, and community through art.Street artists, comedians, musicians, actors, activists, and entrepreneurs are brought to us through the lens of celebrated photographer Phil Knott.These artists donated their fees from the photo/video shoots to organizations such as the ADL and Southern Poverty Law Center, committed to fighting hatred in all its forms.