Shot on location in Hong Kong, the campaign appeals to a millennial demographic – slightly younger than Mephisto’s typical audience. Directed by Oleg Cricket of Avenoir Films, the project even features some light parkour as our protagonists move through the city to find one another.

The answer can be as immediate as, “Lunch,” as far-flung as “the other side of the world,” and as tentative as “I really don’t know.” 

For more than 50 years, Mephisto has been earning and rewarding the loyalty of consumers by hand-crafting footwear that is among the most comfortable and durable in the world. As the constant companion of so many, we are interested in stories of shared experiences and new perspectives.

The Where2Next? campaign was also a hit at Cannes Lions 2019, where fanny packs were gifted to festival attendees.