The KOSHER Brand

The KOSHER Brand

In 2021, Propeller 5’s Hersh Rephun led creative for the launch of The KOSHER Brand, a streetwear brand devoted to kindness, inclusivity, and equity. The project spanned brand identity, strategy, messaging, copy, social media, and outdoor advertising (multiple...
Where2Next? Mephisto

Where2Next? Mephisto

Where2Next? Mephisto Shot on location in Hong Kong, the campaign appeals to a millennial demographic – slightly younger than Mephisto’s typical audience. Directed by Oleg Cricket of Avenoir Films, the project even features some light parkour as our protagonists...
Destination: Flip Flop Shops

Destination: Flip Flop Shops

Destination: Flip Flop Shops When Tom Romeo (founder, BEARPAW Footwear), acquired the Flip Flop Shops franchise in 2019, he immediately turned to Propeller 5 to reenvision the franchise’s culture, and to build a new bridge between FFS and its franchisees.   P5...
#IAMNOJOKE Anti-Bullying Concert

#IAMNOJOKE Anti-Bullying Concert

#IAMNOJOKE Anti-Bullying Concert at the Sunset Marquis P5 began its relationship with singer/songwriter Andrew Cole (hit song Colourblind) in 2018, when we brought Andrew, George Pajon Jr. of the Black Eyed Peas, and world-renowned violinist Koi Anunta in to perform...
Vibefest – Coachella 2019

Vibefest – Coachella 2019

VIBEFEST @ Coachella 2019 OK. Maybe it’s the other way around. Regardless, there’s no denying that Propeller 5’s inaugural VIBEFEST provided a fun, festive and engaging opportunity for attendees to learn about these innovative brands and go home with...