Vibefest – Coachella 2019

Vibefest – Coachella 2019

VIBEFEST @ Coachella 2019 OK. Maybe it’s the other way around. Regardless, there’s no denying that Propeller 5’s inaugural VIBEFEST provided a fun, festive and engaging opportunity for attendees to learn about these innovative brands and go home with...
P5 Pairs Ccilu USA with World of Dance

P5 Pairs Ccilu USA with World of Dance

Timing is Everything, as Experiential & Digital Contest Campaign Penetrates the US In May 2017, Ccilu USA embarked on a season-long sponsorship of the World of Dance Winners Circle. Propeller 5 brought the opportunity to Ccilu with an eye toward boosting the...
“liberate yourself” – Identity

“liberate yourself” – Identity

Aesthetically, the black-and-white outsole design of CCILU’s Horizon collection bears the legendary “ICHIMATSU MOYO” pattern, an elite black-and-white fashion symbol in the Golden Age of Japanese history. For this mnemonic, Propeller5 drew on the Japanese notion...