by Editorial Staff | Jul 15, 2019
VIBEFEST @ Coachella 2019 OK. Maybe it’s the other way around. Regardless, there’s no denying that Propeller 5’s inaugural VIBEFEST provided a fun, festive and engaging opportunity for attendees to learn about these innovative brands and go home with...
by Editorial Staff | Apr 18, 2018
"Say chee-loo!" The first weekend of Coachella 2018 will no doubt be remembered for Beyonce’s historic headline performance. And yet, in one corner of the fest, the show lasted not two hours, but three days. And while Ccilu’s activation at the Saguaro Palm...
by Editorial Staff | Feb 2, 2018
Timing is Everything, as Experiential & Digital Contest Campaign Penetrates the US In May 2017, Ccilu USA embarked on a season-long sponsorship of the World of Dance Winners Circle. Propeller 5 brought the opportunity to Ccilu with an eye toward boosting the...
by Editorial Staff | Jan 10, 2017
Aesthetically, the black-and-white outsole design of CCILU’s Horizon collection bears the legendary “ICHIMATSU MOYO” pattern, an elite black-and-white fashion symbol in the Golden Age of Japanese history. For this mnemonic, Propeller5 drew on the Japanese notion...
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