P5 Pairs Ccilu USA with World of Dance

P5 Pairs Ccilu USA with World of Dance

Timing is Everything, as Experiential & Digital Contest Campaign Penetrates the US In May 2017, Ccilu USA embarked on a season-long sponsorship of the World of Dance Winners Circle. Propeller 5 brought the opportunity to Ccilu with an eye toward boosting the...
“liberate yourself” – Identity

“liberate yourself” – Identity

Aesthetically, the black-and-white outsole design of CCILU’s Horizon collection bears the legendary “ICHIMATSU MOYO” pattern, an elite black-and-white fashion symbol in the Golden Age of Japanese history. For this mnemonic, Propeller5 drew on the Japanese notion...