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Performance brands are actually marketing lifestyle: Don’t Just Do Something – Stand There

Performance brands are actually marketing lifestyle: Don’t Just Do Something – Stand There

by Zack Rozio | Jan 27, 2019 | Blog

I want a Petzl Summit climber’s axe, but I don’t climb. I just kinda want to put it up on my wall: Is that wrong? Ferraris are almost never involved in accidents (at least not on open public roadways). The same goes for Porsches, Lamborghinis, and other high...

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