PR – Adidas Originals Spec

Public Relations is a critical aspect of any marketing campaign. While Propeller 5 is most often involved in the creative direction and production of campaigns, we also have a division dedicated to PR.

As strong proponents of up-and-coming talents worthy of attention, we were pleased to take on press duties for “Original Is Never Finished,” a 1:40 film created on spec by writer/director Monty Marsh and cinematographer Robert Arnold.

Evocative, innovative and beautifully executed, “Original Is Never Finished” challenges us to more deeply explore the possibilities of branded messaging and diversity in our pop culture storytelling. It was produced, remarkably, with a $5K stipend from the Commercial Directing Diversity Program (CDDP).

Launched on August 1, 2018, our PR campaign garnered coverage in key advertising publications, and the spot was featured as one of AdAge’s Top 5 Creative Ideas of the week – the only spec project among commissioned branded campaigns.