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Performance brands are actually marketing lifestyle: Don’t Just Do Something – Stand There
Many crave “exceptional” products not so that they can “do” something exceptionally but rather so that they can bathe in the light of exceptionalism with which performance products glow.
Cannes-tercultural: the wakeup call to an awards-driven industry
The 65th Annual Cannes International Festival of Creativity takes place June 18-22, 2018. Why am I writing about it in February? Well, this is around the time I usually weigh the possibility of attending. For ten consecutive years, from 2003-2013, I happily...
P5 CCO Hersh Rephun to Speak at EntreFEST
Hersh Rephun, CCO at Propeller 5, will be giving a lecture at this year's EntreFEST, on Friday, May 18, 2018. Titled, "How to win trust in a faithless society," the talk will delve into the world of "fake news" and "loose data," exploring the fallout on brands and...
5 SEO Steps For The No Nonsense Writer
“If you tell your best joke in a forest and no one is around to hear it, is it still funny?“ I realized this morning that no matter how funny I think a piece of writing is, I need feedback (for questionable writing) and reinforcement (for great writing). The quote...